SOFT STAR FASHION COVERAGE

Taylor Swift Partners with Diet Coke & Target to Find Fashion's Next Star

Extraordinary style isn't limited to high-fashion runways or design studios. Look around any office, college campus or city block and you'll see people with a passion for fashion and an eye for design... (more...)

Zoe Alexander UK Debuts Spring Collection of Made to Measure Maternity

The new spring/summer designer maternity clothes collection made in the UK is now available from British brand Zoe Alexander UK, but with a difference. (more...)

Macy's 'Marilyn Monroe' Collection Launches Today

Today, fans of Marilyn Monroe's legendary style can officially shop the starlet's eponymous apparel collection exclusively at 150 Macy's stores and on macys.com/mstylelab. The new line will offer thos... (more...)

Fashion Photo of the Day 3/1/13 - Samantha Barks

I never look this put together after a long flight! Samantha Barks was photographed at Heathrow International Airport moments after she landed from Los Angeles. Barks had a whirlwind Oscars weekend ... (more...)

Kim Kardashian Launches Pure Honey

In Kim Kardashian's 'off' time she had a whirlwind trip to Paris to attend Stéphane Rolland's couture show, keep boyfriend Kanye West company while he recorded his new album and pose for an ad campaig... (more...)

Kurt Geiger Introduces Everything but the Dress in SS13 Collection

KURT GEIGER LONDON S/S 2013 is about ditching formality for flexible materials and the indulgent pleasure of effortless elegance for the girl on the go. Kurt Geiger London introduces a different leagu... (more...)

Joico Uses DNA-Based Science to Change Haircare

JOICO has found the missing links in damaged hair, and engineered DNA-based science into a new ingredient that will be featured in its entire breadth of haircare products. With this innovative scient... (more...)

Soft Star Takes Barefoot Shoes from the Running Trail to the Boardroom

Soft Star Shoes launched three new shoe models to meet growing consumer demands for minimal shoes for the everyday wear. 'We've been making barefoot shoes for 27 years,' says Soft Star co-owner Tricia... (more...)

Suave Professionals® Shines as Sponser of 'Fashion Star' Season Two

Suave Professionals is the official sponser of NBC's second season of the popular Fashion Star reality series. Fashion Star will premiere early next year and helps launch the fashion line of the next... (more...)

lookgood.com Launches New Online COMFY USA Boutique

Women's clothing retailer, idolookgood.com, announced the launch of a new COMFY USA boutique within idolookgood.com. (more...)

Wigs.com Announces New Jon Renau Collection

Wigs.com has introduced the Jon Renau Fall 2012 Wig Collection to its customers. Composed of six new styles, this fall collection is focused around a woman's busy lifestyle and what best accommodates ... (more...)

MOUSSY Brand Takes Manhattan

Taking the fashion scene by storm, on Thursday, September 8th, a tribe of MOUSSY girls landed in New York straight from the streets of Tokyo, Japan. Dominating the camera flashes and sidewalks of Fash... (more...)