SPORTS FASHION COVERAGE

Columbia Sportswear Company Names Shawn Cox as Senior Vice President of Retail

Columbia Sportswear Company, a leading innovator in the active outdoor apparel, footwear, accessories and equipment industries, announced the appointment of Shawn Cox as senior vice president of retai... (more...)

Adidas Re-fuels Gymnastics With Elegant Sports

adidas, the global leader in sports and performance apparel, announced that starting in 2013, Elegant Sports will be the new adidas Gymnastics licensee, responsible for growing the adidas Gymnastics b... (more...)

Venus Williams Expanding Eleven Collection

“It's the evolution of the line. It's bigger than the first season and I'm trying to offer more pieces to fit more people,” said Venus Williams, as she showed off her fall Eleven tennis collection in ... (more...)

SKINS Appoints New General Manager of North America

SKINS Compression, the world's leading gradient compression sportswear brand, is proud to announce the appointment of Johnny West as the new General Manager of North America. West's selection to head ... (more...)

Reebok Launching Bold Yoga Collection

Reebok is bending the rules and defying convention with a fresh and exciting new take on yoga. Alongside partnering with world-renowned yoga expert Tara Stiles, the brand is launching a new apparel co... (more...)

ECF Performance New Line Features the "Power Suit"

Eric Cooper, Chief Designer of ECF PERFORMANCE, just unveiled his highly anticipated line of urban luxury active wear and accessories. The collection, an impeccable stylized blend of workout gear, is ... (more...)

Gwen Stefani Collaborates with Burton on Outerwear

Gwen Stefani's new L.A.M.B. for Burton outerwear collaboration debuted at the SIA Snow Show in Denver. The 10-piece collection is bright and full of street-style and colors. (more...)

Athleta Sponsers The Spirit of Her Race Series

Life Time - The Healthy Way of Life Company announced that Athleta will be the title sponsor of its premiere athletic event series for women, Esprit de She - The Spirit of Her Race Series. (more...)

Martin Golf Apparel Debuts Spring Collection

Martin Golf Apparel has unveiled their new Spring 2013 collection. The second of four offerings of the collection is now available for delivery to select high-end pro shops across the country, and thi... (more...)

GOLDWIN Skiwear Brand to Debut Its Limited Edition 'Exclusive Model' at the 2013 ISPO Show

GOLDWIN Inc. is unveiling its revamped 2013-14 collection to the North American and European markets, including the limited edition 'Exclusive Model' line - designed and hand crafted in Japan. (more...)

Fashion Photo of the Day 1/18/13 - Adriana Lima and Erin Heatherton

Supermodels Adriana Lima and Erin Heatherton shared their secrets to make fitness resolutions stick at the Victoria's Secret in Herald Square in NYC. They showed off Victoria's Secret Sport collectio... (more...)

K-Swiss to Be Acquired by E.Land World

K•Swiss Inc. and E.Land World Ltd. announced entry into a definitive agreement pursuant to which E.Land World will acquire all of the outstanding common stock of K•Swiss for $4.75 per share in cash, o... (more...)

Reebok and Spartan Race Announce Partnership

Reebok, the global fitness brand, and Spartan Race, the world's leading obstacle racing series and Outside Magazine's Best Obstacle Race in 2012, announced a multi-year partnership. The collaboration ... (more...)

Victoria's Secret Angels Spill Their Secret to Staying Fit

New Year, New You...Own It! At Victoria's Secret Herald Square in New York City, Supermodels Adriana Lima and Erin Heatherton share their secrets to make fitness resolutions stick. January is the perf... (more...)

City Sports to Launch Extended Sizes to Include Plus-Sizes

City Sports announced that it will be adding extended sizes to their CS by City Sports brand in March of 2013, with the sizes catering to plus-sized women. Designed in-house at City Sports, this addi... (more...)

Flow Society Names New Chief Operating Officer

Big Idea Brands, LLC and Flow Society, a big player in lacrosse apparel, announced that it has appointed Carlos Vazquez to the position of Chief Operating Officer. Mr. Vazquez will be responsible for ... (more...)

Daily Deal 1/7/13: Alpine Chic

The New York Times wrote a feature on all the Maine ski slopes this weekend. It's officially ski season! And if you are in need of something new to wear as you fly down the slopes, Gilt has you cove... (more...)

Devigi Helps You Achieve Fitness Goals for 2013

With the arrival of 2013, many are pushing aside the excuses and are focused on improving their fitness through exercise. Those unaccustomed to working out regularly may be overwhelmed by the choices ... (more...)

Lola Red PR Signs Fresh Produce Sportswear

Fresh Produce Sportswear, LLC, an apparel brand for women, has named Minneapolis-based Lola Red PR as its national PR agency of record. Lola Red PR will handle national business, trade, and regional c... (more...)

Daily Deal 12/22/12: Athleta

It's not yet Christmas which means there is still plenty of food, drinks and merriment to be had. But I for one am already over it. I looked in the mirror this morning and felt the same way I feel e... (more...)

BodyRock Sport Launches 'Bra Bar' Bespoke

BodyRock Sport, a line of fashionable & edgy fitness wear launched their much anticipated customization boutique: Bespoke. Bespoke is essentially a couture ‘bra bar' which offers the couture conscious... (more...)

Eddie Bauer Announced New Vice President of North American Distribution

Eddie Bauer LLC, the active outdoor brand, announced that Steve Venegas has accepted the position of Vice President, Distribution, North America. Mr. Venegas is a seasoned outdoor industry executive,... (more...)

Puma CEO Steps Down

Puma has announced that chief executive Franz Koch will leave in March as part of an ongoing shake-up as it tries to catch up with rivals such as Adidas and Nike. (more...)

Antigua Launches Accessories Line for 2013

The Antigua Group, Inc. has expanded their golf performance line for 2013 to include a new collection of performance hats and a variety of executive quality and sport inspired luggage styles. (more...)

Lands' End Business Outfitters Launches 12 Days of 'Secret Santa Giveaway'

Lands' End Business Outfitters launched its Secret Santa Giveaway, encouraging colleagues and business partners to nominate a deserving individual to receive a Secret Santa gift via Lands' End Busines... (more...)