L'OREAL USA FASHION COVERAGE

USA Partners With Birchbox on Original Series SUITS

USA Network and Birchbox, the company offering consumers a personalized way to discover the best new beauty, grooming and lifestyle products, announced today a new partnership designed to cross-promot... (more...)

L'Oreal Paris Takes The Curly vs. Straight Hair Debate Head On

One of beauty's longest-standing debates is that of straight versus curly hair. For years, some have said curls signify frazzle while others have argued curly girls exude confidence. Now, it is time f... (more...)

L'Oreal USA Announced the 'NEXT Generation Awards'

L'Oreal USA announced the open call nominations for the 2nd annual L'Oreal USA Women in Digital 'NEXT Generation Awards' and the opportunity to be one of three honorary recipients. L'Oreal USA Women i... (more...)

L'Oreal Paris Breaks the Digital Beauty Mold With Website Re-Launch

L'Oreal Paris, the leading global beauty brand, introduced an unprecedented way to experience beauty with the official re-launch of LOrealParisUSA.com, which includes an exclusive, first-to-market con... (more...)

L'Oreal USA Launching "Why S.T.E.M. is Cool" Video Contest

L'Oreal USA's For Girls In Science program is launching a 'Why S.T.E.M. is Cool' video contest on www.forgirlsinscience.org inviting students nationwide, 13-18 years of age, to produce and upload thei... (more...)

VIDEO: Behind the Scenes With Lea Michele at L'Oreal Paris Shoot

Lea Michele takes you behind the scenes on her very first shoot for L'Oréal Paris Advanced Haircare. Watch and enjoy! (more...)

VIDEO: Lea Michele's First L'Oreal Ad

Take a look at Lea Michele's Loreal ad! Michele reveals her latest hair secret: Total Repair 5 treatments from L'Oréal Paris Advanced Haircare. (more...)

L'Oreal Paris Celebrates Women of Worth Awards

Last night at the 2012 Women of Worth awards ceremony, L'Oreal Paris and Hearst Magazines recognized the work and efforts of 10 extraordinary women for their dedication to making a beautiful differenc... (more...)

L'Oreal Paris Welcomes New Consulting Makeup Artist Billy B.

L'Oreal Paris welcomed renowned celebrity makeup artist Billy Brasfield (known best around the globe as 'Billy B.') to the brand's impressive roster of experts. With more than 20 years of beauty exper... (more...)

L'Oreal Acquires Urban Decay

L'Oréal signed an agreement with Castanea Partners to acquire Urban Decay. (more...)

L'Oreal Paris Announces Women of Worth Honorees

L'Oreal Paris announced its exceptional 2012 Women of Worth honorees. Now in its seventh year, the Women of Worth program has recognized 70 incredible women to date for their amazing accomplishments, ... (more...)

Lea Michele Announced As L'Oreal Paris Newest Brand Ambassador

L'Oreal Paris is pleased to announce award-winning actress Lea Michele as the brand's newest ambassador. Lea's talent took her from Broadway to the big screen where she stole the hearts of Americans ... (more...)

FDA Questions L'Oreal Over Anti-Aging Advertising Claims

ABC News reports 'Can the marketing claims for skin creams meant to smooth fine lines sometimes stray over the line? That appears to be the case with Lancôme's anti-wrinkle cream Génifique, whose pare... (more...)

Gwen Stefani Announced As The New International Face of L'Oreal Paris

A unique voice, a fashion icon, a rock star... Gwen Stefani is clearly a phenomenon of the 21st century. The front woman of rock band No Doubt, she also released two highly successful dance records, w... (more...)