BCBG MAX AZRIA GROUP FASHION COVERAGE

BCBG Max Azria Wins Trademark Suit Over Stretta

Have no fear, our favorite Hervé Léger bandage dresses are safe. BCBG Max Azria Group last week won its lawsuit against Los Angeles-based label Stretta. BCBG alleged that Stretta infringed on its He... (more...)

Saks Fifth Avenue OFF 5TH to Launch New Store in Chandler, AZ

Saks Incorporated's Saks Fifth Avenue OFF 5TH announced today that it plans to open its doors in Chandler, AZ on Thursday, April 4, 2013. The new 28,000-square-foot store is located in Phoenix Premium... (more...)

BCBGeneration to Launch Intimate Line with Trimera Group

BCBGeneration will be launching an intimates collection for Fall 2013 that will be sold at retail globally as well as through BCBGeneration stores. The launch of this new product category is following... (more...)

Hervé Léger by Max Azria Shoes to Launch for Fall

BCBG Max Azria Group and Camuto Group have teamed up to launch Hervé Léger by Max Azria shoes! The Camuto Group, which holds the footwear license for BCBG Max Azria Group's BCBG Max Azria and BCBGene... (more...)

Jessica Simpson is Expanding Maternity Collection With Destination Maternity

Jessica Simpson, who recently announced she is expecting her second child, will expand the Jessica Simpson Maternity collection with partner Destination Maternity Corporation to over 800 doors by earl... (more...)