ATHLETA FASHION COVERAGE

Gap Inc. Announces Major Global Expansion

Continuing to deliver on its global growth plans, Gap Inc. announced that it will introduce Gap brand to Paraguay and Hungary through new agreements with existing franchise partners Neutral for Paragu... (more...)

Daily Deal 4/26/13: Athleta

Spring is in the air and if you haven't started to get into shape for the warm weather, don't worry. There's still time and cute work out clothes is definitely one way to motivate. Athleta wants you... (more...)

Gap Inc. Outlines Strategies for Global Growth

Gap Inc. announced detailed plans to strategically gain market share in North America and around the world through its portfolio of six brands – Gap, Banana Republic, Old Navy, Athleta, Piperlime and ... (more...)

Lilly Pulitzer Opens 20th Store

Lilly Pulitzer, the resort fashion brand owned by Oxford Industries, Inc., announced the opening of its twentieth company-owned retail store located in The Shops at Riverside in Hackensack, NJ. The 2,... (more...)

Gap Launches Limited-Edition Jimi Hendrix T-Shirts

Gap announced the brand is joining a year long celebration of the life and music of Jimi Hendrix in honor of his 70(th) birthday with the launch of two limited-edition t-shirt designs. The t-shirts fe... (more...)

Athleta Sponsers The Spirit of Her Race Series

Life Time - The Healthy Way of Life Company announced that Athleta will be the title sponsor of its premiere athletic event series for women, Esprit de She - The Spirit of Her Race Series. (more...)

Diane von Furstenberg Teaming Up with Gap Kids Again

Gap announced plans for a second GapKids and babyGap collection by Diane von Furstenberg. The Spring 2013 DVF for Gap collection is expected to be available for purchase in April 2013 in select GapKid... (more...)

Daily Deal 12/22/12: Athleta

It's not yet Christmas which means there is still plenty of food, drinks and merriment to be had. But I for one am already over it. I looked in the mirror this morning and felt the same way I feel e... (more...)

Lululemon's Profits Climb As Sales Growth Slows

Shares of Lululemon Athletica Inc., the Vancouver-based yoga-wear retailer, rose more than 5 percent even after it expected sales growth at established stores to slow sharply in the current quarter. ... (more...)

Cyber Monday Madness Continues

Cyber Monday deals keep growing and growing. I started receiving emails last night with sales starting as early as 8pm. How far are retailers going to go to get consumers to shop their sale over oth... (more...)

Plan Your Cyber Monday Shopping

After a weekend spent with family, friends, and far too much food, it's time to go back to reality. But Cyber Monday will help you spend a little more time tomorrow relishing in the holiday spirit of... (more...)

'Love Comes In Every Shade' At the Gap

This holiday season, Gap's new campaign, 'Love Comes In Every Shade,' celebrates the colorful, optimistic holiday product Gap is known for and celebrates some of the many forms of love. (more...)

Target Takes a Swing at Sportswear with C9 Store Opening in San Francisco, 10/14

Target has announced they are launching an activewear store based on their success with C9 by Champion. This marks the chain's first spin-off retail store. (more...)

Target Takes a Swing at Sportswear

Target has announced they are launching an activewear store based on their success with C9 by Champion. This marks the chain's first spin-off retail store. (more...)

Gap Launches Exclusive Collection With GQ's Best New Menswear Designers

Gap will debut a limited-edition collection on September 27th, designed by GQ's six Best New Menswear Designers in America for 2012. The one-of-a-kind assortment, which ranges from accessories to oute... (more...)