Gwen Stefani's new L.A.M.B. for Burton outerwear collaboration debuted at the SIA Snow Show in Denver. The 10-piece collection is bright and full of street-style and colors.
The new L.A.M.B. for Burton line arrives in Burton flagships and online in September with wholesale prices ranging from $20 for an acrylic beanie to $180 for a down jacket. "The pieces are a unique mash-up of Gwen's bold style combined with on-mountain functionality," said chief creative officer Greg Dacyshyn, who hopes the collaboration will ignite other projects.
The line includes parkas trimmed with the designer's signature Rasta stripes or houndstooth patterns, as well as details like oversize zippers and military quilting.
"The clothing itself is really technical. We haven't done that before so it was a new challenge," said Stefani. "We worked really hard on the pants. You don't think of snowboarding pants as being superflattering by nature so we tried to mix masculine and feminine, which we always do, and give them a really cute fit, then added a tuxedo stripe for that edge."