Olsens Launch 'Affordable' Handbag Line
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by BWW News Desk
Mary Kate and Ashley Olsen just won the CFDA award for their high-end line The Row, and now are focusing their attention on their contemporary line Elizabeth & James, specifically launching handbags. Mary Kate explains the pricing breakdown in terms of where they fit in the market: "We wanted the price point to be strong. The price point is below [Alexander] Wang and [Phillip] Lim but above Marc [Jacobs] and Tory [Burch]." Ashley added, "We wanted these bags to be affordable." That means the prices range from $125 to $395 for small leather goods and $395 to $625 for bags. Look out for these new treasures in July.