L'Oréal USA confirmed to WWD that Serge Jureidini, president of Lancôme's U.S business, is leaving the company. Jureidini is reportedly going to Arcade Marketing, one of the industry's leading sampling firms, to become their chief executive officer.
Jureidini joined the L'Oréal Group in 1992 as a sales manager for the Luxury Products Division. Then in 1995, he became account manager for Lancôme's North American travel retail business. before he was appointed as general manager for the Travel Retail Division in Asia in 1997. He became the general manager for Giorgio Armani in the U.S. in 2000 and was promoted to president of the designer fragrance division in 2006 before assuming his current role.