Aeropostale and DoSomething.org Pair Up To Collect Jeans For 'Teens for Jeans' Campaign
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by BWW News Desk
Aeropostale and DoSomething.org, the largest U.S. organization for teens and social change, announced the launch of their sixth annual "Teens for Jeans" campaign, which encourages teens to donate their denim. One in three homeless people in the U.S. is under the age of 18 and the number one item that young people request when they visit a homeless shelter is a pair of jeans.
Today through February 10th everyone can participate by bringing gently worn jeans, any size and brand, to Aeropostale or P.S. from Aeropostale stores in the U.S., Canada and Puerto Rico. All donations will be distributed to local youth community shelters. As a thank you, for each pair donated, Aeropostale will give an additional 25% off a new pair of jeans, though no purchase is necessary. To jump-start donations, Aeropostale is donating over 10,000 brand new pairs of jeans for the campaign.
"Aeropostale is committed to raising awareness about youth homelessness and we are excited to launch the sixth year of Teens for Jeans," says Scott Birnbaum , Senior Vice President of Marketing and Ecommerce at Aeropostale. "Last year we collected over 1 million pairs, enough to outfit approximately two thirds of all homeless teens. The campaign continues to build momentum and our sixth year is poised to be even bigger."
"In five years, DoSomething.org and Aeropostale have collected and donated over 2.5 million jeans," says Nancy Lublin, CEO and Chief Old Person at DoSomething.org. "We are proud to partner with such a great brand to drive a program that changes so many lives each year!"
The campaign's sixth year launched with a Public Service Announcement from spokesperson Chloe Grace Moretz and a kick-off party in Los Angeles, CA. The actress will reprise her role in Kick-Ass 2, set to release this June, and later this year will star in the MGM remake of Carrie alongside Julianne Moore .
"I am excited to be involved in such an important campaign," said Moretz. "Donating even one pair of jeans is an easy way to boost a homeless teen's confidence. With every pair, you will make difference in someone's life."
Other celebrities supporting this year's program include Bella Throne , Corbin Bleu, and Boo Boo Stewart . In years past, Teens for Jeans has been supported by awesome celebrities including Kristen Bell , Rachel Bilson , Hayden Christensen , Chace Crawford, Julianne Hough , Demi Lovato , Justin Long , Matt Lanter and Jessica Lowndes .
In addition to store drop-offs, Aeropostale and DoSomething.org are encouraging schools to take action by running collection drives. The school that collects the most jeans will win a grand prize of $10,000, and Aeropostale school spirit sweatshirts for the whole school.
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