TheRecessionista.com Relaunched Featuring New Design and New Lifestyle Sections
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by BWW News Desk
For nearly five years, the online magazine,TheRecessionista.com, has been building its reputation as one of a fast growing fashion & lifestyle outlet on the internet, publishing designer interviews, covering New York Fashion Week and occasionally featuring cheap & cheerful wine picks and much more. For 2013, the website has relaunched with a new design and expanded sections including beauty, travel and a wine & food. The new site continues to promote a chic, but ultimately affordable lifestyle, based on finding the best for less. The site's design and navigation is based on feedback from readers.
In 2008, Founder Mary Hall created The Recessionista as a free blog on Google Blogspot. The Recesionista was built with zero budget marketing via social media. The growth of the site evolved organically by social sharing of fashion and other deals during the economic downturn. The goal was to help consumers find quality fashions for the best price. Only 3 months after its initial publication The Recessionista received worldwide attention when it was featured in the New York Times article, "A Label for a Pleather Economy." Coverage from Reuters, ABC News and Life & Style magazine swiftly followed. Ms. Hall has been a frequent guest on radio and television shows. Growing a website in the midst of the recession has been a challenge for small business owner Mary Hall. Despite competitors, The Recessionista website has grown based on engaging content, the perspective of the consumer and social media buzz, rather than large advertising campaigns or help from investors.
"We are excited to see the new design of TheRecessionista.com by Mary Hall. The Recessionista is a wealth of resource that is completely free, highlighting where consumers can find quality for price." says Justin Cooke, Topshop Chief Marketing Officer. "The Recessionista offers a unique point of view from a writer who is always out there experiencing the things she is writing about - often in real time. That's one of the many reasons why the website is so valuable, and why Mary has been such a key social influencer."
"It's great to see Mary expand her website and offerings with a new look and feel," notes fashion designer Norma Kamali. "Over the last four years, The Recessionista has been an important part of the Democratization of American Fashion. We've followed the site since it was launched in 2008, and it's been a showcase for great fashions at good prices. I look forward to reading the expanded lifestyle sections and browsing through the new site. I'm glad to see a small business like The Recessionista developing and thriving even in the midst of a recession."
The newly launched TheRecessionista.com is branded with a distinctive new logo that pays homage to Chanel's simple "little black dress." "We think the little black dress is the epitomizes The Recessionista" says owner and author Mary Hall. "Our new logo epitomizes the idea that you can look good and live well by making elegant, but not necessarily expensive choices, that you can wear or use over and over again."
In such a competitive market, Ms. Hall has proven to be a savvy social media entrepreneur. TheRecessionista.com is well positioned to accommodate high traffic and offer readers more value in 2013. To see the new website, please visit http://www.therecessionista.com