Popular denim brand Joe's has opened two new stores in Southern California: Melrose Place and South Coast Plaza.
Sophia Bush played hostess alonside brand founder Joe Dahan at the Los Angeles opening saying, "I built my whole look around its punk schoolgirl vibe" wearing the the tartan bomber jacket from the Holiday collection.
Los Angeles-based Joe's was created in 2001 by founder and creative director, Joe Dahan. The emergence of premium denim made history in the fashion industry with Joe's at the forefront pioneering the concept of body-specific fits. Over the last decade Joe's has stayed true to it's dedication to timeless style by constantly modernizing wardrobe staples from one season to the next. Today Joe's extends beyond premium denim and includes a casual, chic lifestyle collection for men, women and kids.
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