VIDEO: Desigual 'Sex Fun Love' Ad Trending on Twitter

Back to the Article

by BWW News Desk

It's a well-known fact that the clothes we wear affect our mood and Desigual designs clothing that will brighten up anyone's day. Make the most of every minute, enjoy the present, know that even during bad times life is a gift and if you're brave enough to give it your all, it's likely that life will smile back at you. Desigual people are capable of enjoying a moment of happiness every once in a while, and reflecting on how they understand life by dressing in a fun, fresh and original way. They aren't afraid to stand out from the crowd and be themselves because we are all Desigual.

Desigual wants to reach as many people as possible with its passionate and exciting philosophy of life, which is why it has chosen to convey its message in these three ads via YouTube. The aim is to describe each woman's plans for the New Year so that this can become one of the main topics of conversation on social networking sites. Until now, Desigual had mainly used outdoor advertising and magazines but has now taken a step forward with this new audio-visual platform and a spectacular debut that, like the brand, will definitely make an impression.

Three women. Three Desigual stories.

The first of the brand's TV ads focuses on the slogan La Vida es Chula and takes it to the next level. Three women talk about what they are going to wear that day whilst they outline their plans for the approaching new year; resolutions for a life that's worth living, in which joy, a lack of inhibition and freedom are celebrated in pure Desigual style.

400 million hits.
Desigualwants to reach as many people as possible with its passionate and exciting philosophy of life, which is why it has chosen to convey its message in these three ads via YouTube. The aim is to describe each woman's plans for the New Year so that this can become one of the main topics of conversation on social networking sites. Until now, Desigual had mainly used outdoor advertising and magazines but has now taken a step forward with this new audio-visual platform and a spectacular debut that, like the brand, will definitely make an impression.

About Desigual
Desigual is characterised by its unique and optimistic designs that are bursting with colour. The company was established in 1984. In 2011, Desigual sold over 22 million items of clothing throughout all its points of sale. Desigualcurrently has a presence in 98 countries throughout the world and next year it will continue to expand into different European, Asian and American markets.The company currently employs over 3,500 people representing 83 different nationalities. Desigual ended 2011 with 275 of their own stores, 7,000 multi-brand stores and 1,800 department store concessions in over 71 countries.