Westime Celebrates New Flagship Store on Sunset Boulevard
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by BWW News Desk
Westime, a Southern California family-owned watch and jewelry retailer, toasted the opening of its new flagship boutique on Sunset Boulevard last weekend with three nights of festivities. Throughout the event series, local guests mingled with more than 30 watchmakers and executives from top watch and jewelry companies, while shopping the collections that included unique pieces and limited editions available exclusively at Westime during the holiday period.
Asymmetrical angles and high-contrast materials including glass, Venetian plaster, steel, walnut and polished concrete create a gallery-like setting inside Westime Sunset. Free-floating display cases on the ground floor allow customers to browse the watch and jewelry collections casually. The main floor also offers a corner customized to display Audemars Piguet's collection, a corner customized for Breitling watches, and two VIP rooms. The mezzanine level is accessed by a wide glass and wood staircase as well as an elevator. One-third of the floor is dedicated to a custom build-out of Buben & Zorweg collectors' pieces, hand-crafted and installed by the Austrian manufacturer in the same manner it would personalize a customer's walk-in closet, safe room, or entire wall of collectibles for high-tech safe-keeping. Elsewhere on the mezzanine, collections from Switzerland's independent watchmakers are on display, and a custom Richard Mille corner leads to an open-air terrace.
The celebration continued Friday, December 14th with an intimate party for Westime's VIP clientele. The evening began with a single malt scotch master class conducted by Martin Daraz, America's Whisky Ambassador of the Year and brand ambassador for The Macallan and Highland Park Scotch whiskies. After an educational tasting of 20- to 40-year-old Scotch whiskies, guests made a final toast to Westime's new location with a whisky from 1958. Guests spent the rest of the evening enjoying the Scotch whiskies of their choice, sampling hors d'oeuvres selected to complement the various styles of whiskies, and shopping the collections on display.
Festivities culminated on Saturday, December 15th with a cocktail party co-hosted by luxury lifestyle publication Haute Living. A line-up of luxury automobiles provided by O'Gara Coach, including a Rolls-Royce Ghost, Bentley GTC and Lamborghini Superleggera, greeted Haute Living's readers and Westime's guests upon arrival. Inside Westime Sunset, DJ Nicolas Le Masson set the mood with lounge music as visitors enjoyed sweet and savory treats from The Little Door plus wine, Peroni beer and cocktails. In addition to discovering Westime's watch and jewelry collections, guests viewed an exhibition of paintings by local artist Marcello Pozzi. The silent auction of his painting "Time" raised money for the After-School All-Stars charity that evening. All guests throughout the weekend received a special edition Westime tote bag by Ghisò, the Italian manufacturer of fine leather accessories.
Westime Sunset is open Monday through Saturday from 10 am to 6 pm, and Sundays from 12 pm to 5 pm. Valet and self-parking are available on site. To contact the store directly, please call (310) 289-0808 or email sunset(at)westime(dot)com.