Goody Supports The Today Show Holiday Gift Drive
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by BWW News Desk
Hair accessory brand Goody announced its support of the 19th annual Today Show Holiday Gift Drive, through a donation of more than $200,000 of best-selling hairstyling accessories to benefit children, teens and their families across the country this holiday season. The donation was made on The Today Show, airing today.
"We are so proud to be a part of The Today Show Holiday Gift Drive again this year," said Meverly Malixi , Brand Marketing Manager at Goody. "As we take part in our eighth consecutive holiday season with this remarkable program, we find each year brings more joy! Over the years, we have donated more than $1,000,000 in Goody products to help make the holidays happier for kids around the country who otherwise might not receive a gift. We love giving back to the community and encourage everyone watching to do the same."
With this year's contribution, Goody is honored to provide long-lasting style solutions for children of all ages. The generous donation consists of Goody hair styling tools and accessories, including barrettes, headbands; the first and only self-sticking barrette for girls, Goody Softies™; and the revolutionary Goody QUIKSTYLE™ brush, which removes 30 percent of water to dry hair faster, helping to speed up styling time.
Throughout the year, Goody makes a continued charitable effort working with Girls on the Run to promote active, healthy lifestyles for girls, building their self-confidence as they develop into young women. Goody's parent company, Newell Rubbermaid , helps to improve communities around the world by supporting worthy non-profit organizations with a focus on education, including Junior Achievement and Kids in Need Foundation, through financial and in-kind product donations, as well as employee volunteerism.
TODAY's Holiday Gift Drive reaches more than five million children through over 200 organizations, and for many of these children, this is their primary source of holiday gifts. The program has distributed nearly $325 million in donations since 1994, providing gifts for impoverished children and teenagers up to age 18 nationwide. Goody has been actively donating to this worthwhile charity since 2004.
The Goody brand is part of Newell Rubbermaid 's global portfolio of leading brands. More than 100 years of innovation has made Goody the most widely-recognized manufacturer of hair accessories and styling tools in the world. Through proprietary brands such as Goody Simple Styles™, Slide-Proof, Ouchless, Mosaic™, and ColourCollection™, Goody has introduced smart innovations like the exclusive Spin Pin and QuikStyle™ brushes. With products inspired by the latest designer trends and smart technologies, Goody offers an inspiring range of hair accessories and styling tools. Goody and Newell Rubbermaid are headquartered in Atlanta, Georgia. For more information, visit www.goody.com.