Everlane Pop-Up Hosting Work/Shop
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by BWW News Desk
The Everlane pop-up in New York will host a series of WORK/SHOPS. Customers will get to experience the brand as well as customize their favorite Everlane products.
Everlane steps offline in Manhattan's Meatpacking District this week with a second edition of the "Not A Shop" series. Titled, WORK/SHOP, the shop is offering hands-on classes including a Tie workshop, a Leather Belt workshop and the Suede Patch workshop. The WORK/SHOP popup will ultimately serve to educate consumers about the origin and manufacturing of Everlane's products in a salute towards founder Michael Preysman's commitment to maintain transparency with his customers.
NOV 30 – DEC 8 / 4–8PM
All week at The Workshop you can personalize our cashmere sweater with Italian suede elbow patches, offered in navy, butterscotch, and russet.
* Everlane sweater required. We will follow up in case you need one available for purchase during the Workshop.
TUESDAY DEC 4 / 4–8PM
We brought in craftsmen from our local New York factory to sew an exclusive selection of ties for our shop.
Choose from fabrics including florals, polka dots, and paisley, and see your tie finished on-site.
WEDNESDAY DEC 5 / 4–8PM
Your fine Italian leather belt will be cut and punched by our craftsmen to the exact length of your choice.
Finish your belt off with a limited selection of brass buckles and a personal monogram.
Everlane, founded by Michael Preysman, launched in November 2011 as an e-commerce only platform offering luxury basics for both men and women at truly disruptive prices. Everlane began as a members-only site with an initial wait list of 50,000 members and has accumulated nearly one-half million registered users over the first 12 months. Without compromising on quality, Everlane works with only the best factories worldwide creating the shortest path from production to consumer in order to bypass traditional store markups. Each product is timeless, functional and forward. Everlane first produced traditional yet beautiful t-shirts for men and women and since then have branched out into belts, totes and scarves all while embodying a less-is-more philosophy.