Century 21 Department Launches E-Commerce
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by BWW News Desk
Century 21 Department Store announced its much-anticipated e-commerce site, www.c21stores.com, just in time for holiday shopping. Century 21, which previously had a members-only flash-sale site, will leverage this new platform to create a 24/7 destination for consumers across the country.
Earlier this month, the retailer announced a partnership with celebrity stylist and television personality George Kotsiopoulos who has joined the brand as an ambassador and media spokesperson for the fall and holiday seasons. Kotsiopoulos will act as a guide to the consumer via the brand's new site, providing expert tips and styling insight on the latest trends and must-have gifts for the season through the month of December. His presence on C21Stores.com will assist in creating an engaging and elevated shopping experience.
"The new website is a very exciting next step in our commitment to evolve the brand and create the best possible 24/7 shopping experience for our customer," said Aliza Perruzzi, Century 21 Department Store Director of Marketing. "It will allow us to expand our reach, better develop relationships with the Century 21 shopper and truly act as a guide on the latest in style and savings. We are thrilled to launch the new site and kick-off the holiday shopping season with George Kotsiopoulos as our ambassador. His amazing energy and credibility align perfectly with our vision for the brand."
Century 21 has also brought on former editorial fashion director Sandra DeNicolais as the Editorial and Creative Content Director of C21Stores.com. "Century 21 is known for making high-end fashion accessible to everyone and the new site will give us the opportunity to truly speak to our customer," said DeNicolais. "The site will continuously evolve to keep our shoppers in the know. From the best wear-now trends and stylist picks to designer spotlights and how to get your favorite look for less. We will not only show shoppers what to buy, but also how to wear it head-to-toe."
In addition, Century 21 will continue to host their members-only "STYLE ON" flash-sale events, with up to five new designer boutiques launching on C21Stores.com each week. Membership is free and shoppers can gain access to these exclusive events as well as receive insider information on upcoming sales, new designer arrivals and exclusive email offers by signing up to become a C21 VIP Loyalty Member.
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