jcpenney Launches Nationwide Holiday Giving Tour

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jcpenney announced the launch of its nationwide Holiday Giving Tour. Starting today on #GivingTuesday, the retailer will embark on a 12-day tour throughout the U.S., carrying out special acts of generosity. From Christmas tree lighting and ice skating to Santas and tobogganing, jcpenney will bring a touch of Christmas cheer to cities across the country through simple, humble acts of generosity that pay homage to classic American holiday traditions.

The tour will kick off on Nov. 27 with a live holiday performance by Grammy Award winning artist John Legend, followed by free ice skating, skate rentals and hot chocolate in Manhattan's celebrated urban winter wonderland, Citi Pond^SM at Bryant Park. The tour will conclude on Dec. 8 in Los Angeles with a free exclusive, acoustic holiday concert outside a jcpenney store, performed by the reigning CMA Entertainer of the Year and ACM and CMA Male Vocalist of the Year, Blake Shelton. All events will be shared on jcpenney's Facebook, Twitter and YouTube pages.

"As a company founded on the Golden Rule, jcpenney has a strong legacy of giving back. As we embark on our exciting transformation, we realize becoming America's favorite store isn't just about the shopping experience we offer our customers – it's also about what we do to support the communities in which we live and work," said Miki Woodard, jcp cares president and vice president of philanthropy at jcpenney. "The holidays are a time of generosity and giving and we look forward to sharing this holiday spirit through our Holiday Giving Tour by surprising America with acts of generosity across the country."

jcp Teams Up with #GivingTuesday

As a founding partner of #GivingTuesday, jcpenney joins the nationwide movement on Nov. 27, the first day of the jcp Holiday Giving Tour. The #GivingTuesday initiative unites families, communities, companies and individuals to inspire Americans to join in acts of giving and celebrate our country's great tradition of generosity.

jcpenney stores will also be providing acts of generosity to customers throughout the holiday season by distributing collectible holiday buttons featuring one of 50 classic designs and holiday expressions. A unique code on the back of each button will offer customers a chance to win one of millions of gifts including great American vacations, tickets to The Ellen Degeneres Show, jcp merchandise, gift cards, and more. Along with its event in Bryant Park, jcpenney will also be celebrating #GivingTuesday by donating one dollar to The Salvation Army – up to $100,000 – for every jcpenney holiday button redeemed at www.jcp.com/christmas on Nov. 27.

Small Change, Big Difference

The jcp Holiday Giving Tour builds on jcpenney's philanthropic efforts this season. Through its charitable giving program, jcp cares, jcpenney is making it possible for customers to give back. From Nov. 23 to Dec. 31, customers can support The Salvation Army by rounding up their store purchases to the nearest dollar and donating the difference to the organization's Red Kettle Campaign. With nearly 25,000 bell ringers at store fronts and shopping malls nationwide, this annual campaign helps to provide meals, clothing and toys to families who need it most. The Salvation Army's iconic red kettle is featured as one of jcpenney's button designs to signify the importance of their mission in communities across the country.

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