ideeli Names Retail Industry Veteran Bob Rosenblatt as President

As group president and COO of Tommy Hilfiger Corporation (THC), Rosenblatt grew year-on-year revenues and profitability by double digits and helped build its first transactional Web site. Prior to THC, Rosenblatt was CFO and then president of HSN, the world's second-largest direct sales television retail company with sales in excess of $3 billion. While there, Rosenblatt spearheaded development of the company's online operation, consistently increased revenue, and significantly expanded the organization's customer reach and vendor relationships.

Prior to HSN, Rosenblatt served as senior vice president and CFO of Bloomingdale's, where he was responsible for the P&L of the corporation, financial planning, and administrative management. Most recently, Rosenblatt ran a consulting practice specializing in helping investment firms determine value in consumer companies as well as helping retail firms maximize profitability. He has been and is currently on several boards of directors in the retail and technology industry, including the board of Deb Shops Inc. and RetailNext.

"Brick-and-mortar operations are being disrupted by online and mobile commerce, and our work up to this point will go a long way towards ensuring that ideeli is poised to compete effectively in the long-term as this shift continues," added Hurley. "ideeli can now better implement its plan to focus more intently on its core strength and continue giving fashion-minded women access to the brands, prices, and content they love, driving a positive and engaging online buying experience."

About ideeli
ideeli is an online retailer specializing in limited-time sales that feature incredible brands at exceptional prices. Every day, ideeli presents dozens of new sales showcasing women's fashion and home decor, offering the thrill of discovery and the satisfaction of a deal. Launched in June 2007, ideeli is one of the fastest growing retailers in the U.S., with more than 5.5 million members and more than 3,000 brand partners. In 2011, ideeli was named to the top of Inc. magazine's list of the country's fastest-growing private companies. Join us at www.ideeli.com

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