ideeli Names Retail Industry Veteran Bob Rosenblatt as President

ideeli, the online shopping destination for women, today that seasoned retail industry veteran Bob Rosenblatt is joining as president, effective today. In this new role, Rosenblatt will bring his broad-based and extensive retail experience, enabling the company to sharpen its focus on its core customers and its goal of ensuring long-term, profitable growth. Founder and CEO Paul Hurley will become chairman of the board of directors, with responsibility for defining the strategic direction and broader vision of the company as it moves on to the next stage of development.

Rosenblatt's appointment positions ideeli, named 2011's fastest growing company by Inc. Magazine, to maintain its momentum, with a renewed focus on the core categories of women's mainstream fashion and home decor, and capitalize on the growing market opportunities that will further drive its evolution from industry upstart into e-commerce stalwart. 

"The transition from leading start-up in an emerging market to a more established retail leader requires top-notch retail talent," said founder and Board Chairman Paul Hurley.  "Bob is highly regarded for his extensive retail experience, as well as for his record in identifying innovative ways of driving corporate growth and profitability. We're thrilled to have someone of his caliber, whose skills and expertise will enable us to take full advantage of the many strategic opportunities available to us."

Rosenblatt comes to ideeli with more than 25 years of experience leading mid-sized and large retail organizations, including Tommy Hilfiger, HSN (formerly the Home Shopping Network) and Bloomingdale's (a division of Macy's).

"In just a few short years, ideeli has completely transformed the online shopping experience for women and brands alike," said Rosenblatt. "As a lifelong student of successful retail models, I am thrilled to be working with the ideeli team as they continue to pioneer the next generation of retail. I look forward to helping to grow and expand this incredibly successful e-commerce platform."

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