eWatches Introduces Sunglasses and Jewelry to Its Website

eWatches announced this week their addition of designer sunglasses and jewelry. The move comes as the holiday gift shopping season begins.

“It’s just logical for us to move into these new spaces because our core demographic is very brand loyal but also very deal savvy,” said Izac Ben-Shmuel, CEO, eWatches. “They like the quality and prestige associated with name brands, but they also like to save money,” he added. “In my experience, people who enjoy very nice-looking watches typically like to accessorize with sunglasses and jewelry, too.”

The company is coming out of the gate boldly by offering an impressive number of brand names from both the designer sunglasses and designer jewelry arenas, in hopes the new venture will bolster Q4 sales numbers.

A small sampling of the new offering of designer eyewear at eWatches includes sunglasses by Coach, Chloe, Tommy Hilfiger, Ralph Lauren and Ray-Ban. An equally modest sampling of its designer jewelry includes ChristIan Bernard, Dolce & Gabbana, Relic by Fossil, Invicta and Kenneth Jay Lane.

“We’re extremely happy to introduce sunglasses and jewelry to our arsenal of brand name products,” said Russell Ackner, VP of Marketing, The SWI Group. “With the holiday shopping season upon us, we really feel that our customers will be able to do much, if not the majority, of their gift purchasing with us,” he continued. “You combine our recent site enhancements with our exceptional discounts, expanded inventory and free shipping with no minimum purchase, and it’s pretty much a no-brainer at that point.”

eWatches plans to run aggressive promotions throughout the season not only on its newest arrivals, but also on many of its most popular watches, including Swiss Legend, Lucien Piccard, Stuhrling, Seiko, and Glam Rock watches, among others.

eWatches encourages customers to visit the site daily as merchandise is added daily and valuable promotion discounts occur frequently.

About eWatches:

eWatches.com is an award-winning internet retailer of discount designer watches serving tens of thousands of satisfied customers since the company’s inception in 2003. In both 2007 and 2008, Inc. Magazine selected eWatches.com as one of ‘America’s 500 Fastest Growing Companies’ in its annual Inc. 500 list. eWatches provides a superior shopping experience to its customers with: