eWatches Improves Shopping on Website

eWatches announced it has implemented new functionality, making it easier for customers to search for watches using specific parameters, or filters.

“We’re very pleased about the new enhancements to the site,” said Darin Grey, CTO, eWatches. “The refinements we implemented have already had a positive effect across multiple metrics beyond site conversion alone,” he continued. “It’s one thing to get excited about having the best watches and the best prices, but making the customer experience more seamless, more streamlined and efficient—that’s equally important.”

The refinements eWatches has implemented allow customers to more accurately search for watches by shape, movement, gender, case material, dial color, case size, price and strap color—or a mix of all. Essentially, each results page allows customers to search specific criteria, reducing the amount of time they have to spend to find a watch, offering them only watches relevant to their needs.

“If a female eWatches customer knows she wants a watch by Invicta and she has a budget of $100, she would click on the brand within the list on the left-hand navigation section and be taken to a results page with all Invicta watches,” said Russell Ackner, VP of Marketing, The SWI Group. “On this page, she can drill down by any of the search parameters listed above the watches, in this case price and gender, and boom…instantly get all of the watches that fit her search,” he added.

eWatches strategically implemented its enhancements before the commencement of the holiday gift shopping season. The company resolutely believes the improvements, along with aggressive promotions on specific brands such as Swiss Legend, Lucien Piccard, Stuhrling, Seiko, and Glam Rock watches, among many others, will garner it above-average numbers for fourth quarter.

eWatches encourages customers who have not already experienced its new and improved functionality to visit the site and take a test-drive.

About eWatches:

eWatches.com is an award-winning internet retailer of discount designer watches serving tens of thousands of satisfied customers since the company’s inception in 2003. In both 2007 and 2008, Inc. Magazine selected eWatches.com as one of ‘America’s 500 Fastest Growing Companies’ in its annual Inc. 500 list. eWatches provides a superior shopping experience to its customers with: