Enter the fashion sock: proof that the smallest details can make the biggest difference. zoraab.com launched the "Sock Connoisseur" e-retailer for men is shifting the men's sock from a staid utility to a fashion-forward, necessary accessory. Targeting the urban professional with a versatile lifestyle, gone are the days of bland, white, tubular-clad ankles and (thankfully) with it – those unsightly mankles. Ushered in instead are the eras of Don Draper , John F. Kennedy , Bond, Sinatra, Clooney: the debonair gentleman graced with the pursuit of stylish perfection down to the little last detail.
Tina & Sunny Israni, zoraab.com Co-Founders, "Sock Connoisseurs" and brother-sister entrepreneurial duo, hand-select each brand and style featured to reflect this discerning lifestyle, presenting the finest variety of dress, on-trend and everyday sockwear. In a recent story reported by The New York Times on men's socks and the tech entrepreneur, a man's sock "signals that you are part of the in crowd. It's like a secret handshake for those who have arrived, and for those who want to." And who are we to argue? We will say however a stylish sock goes far beyond the reaches of Silicon Valley. Zoraab.com offers a variety of fashion socks expertly edited to a variety of personalities & professions: from the athlete to the politician, the artist to the ad exec, Wall Street to professor. Because who doesn't like a world with choices, take your pick of crew to no-shows, solids to stripes, polka dots to prints (even a mustache print), cotton to fine silk, bamboo to cashmere. Zoraab.com offers over 200 styles and 15 brands to choose from, spanning staples Nautica, Puma and Rockport to trendy Happy Socks, Richer Poorer, Pact and Sock it to Me. Zoraab.com also has a wide array of patterns & styles such as argyle socks, striped socks, funky socks, colorful socks and of course dress socks--they have it all! Tina & Sunny plan to bring on a continual, edited roster of the finest in sockwear, with Hugo Boss , Unsimply Stitched and more soon to come.