Yves Saint Laurent Returning to Chicago with New Gold Coast Store

Yves Saint Laurent is heading back to the windy city.  The luxury brand confirmed it has signed a lease for a 2,375 sq. ft. space at 11 East Walton Street at Rush Street at the Waldorf Astoria hotel in Chicago's Gold Coast neighborhood.

YSL's neighbors in the Waldor Astoria ground-floor retail space are Marc Jacobs and Perchance, a multibrand women's boutique.  Janika Brenner, a retail broker with Baum Realty Group, who represented the landlord with Adam Secher, said Oak Street and Rush Street have been competing for luxury tenants: “Oak Street still has the cachet, but there’s more pedestrian traffic on Rush Street.”