WWD published its list of the 100 most consumer-recognized brands. The survey was sent out to women aged 13 to 64 with an average household income above $50,000, according to WWD. Respondents were asked to rate how familiar they were with the 1,008 pre-selected brands, with the options being "very familiar," "somewhat familiar" or "not at all familiar."
Landing in the number one spot is Victoria's Secret.
Some other surprises? Old Navy beat out its parent company Gap, coming in at number three. And not a single high-fashion brand like Marc Jacobs or Michael Kors landed in the top ten.
The full top 10:
1. Victoria's Secret2. Hanes3. Old Navy4. Levi's5. Nike6. Fruit of the Loom7. Calvin Klein8. Lee9. Gap10. Timex
More Articles by This Author...
Kelly Clarkson Will Not Return to AMERICAN IDOL as Judge; Jennifer Hudson Still Under Consideration?
Evan Peters to Play 'Quicksilver' in X-MEN: DAYS OF FUTURE PAST; Up for AVENGERS 2 Also?
BWW TV Exclusive: BACKSTAGE WITH RICHARD RIDGE- PIPPIN's Mann & d'Amboise on Bringing the Classic Back to Broadway, Married Life, & More!
BWW Reviews: THE GREAT GATSBY Soundtrack
Donkey Kong Country Returns is Back and Optimized for Portable Play
BWW Blog: Leah Edwards - Practice. Perform. Repeat
BWW Reviews: Millepied, Wheeldon and Martins - A Mixed Bag for City Ballet
Jay Leno Hosts Magical Evening to Celebrate Partnership for Cancer Care