French designer Vanessa Bruno is opening a pop-up shop in SoHo during New York Fashion Week scheduled for Feb. 7 to 14. The pop-up shop will be 1,600 square feet and serve as a showroom. Elsa Poncet, the company's international sales director said, “It is a first step before we open a stand-alone store in New York."
Vanessa Bruno opened a flagship in Los Angeles in 2010. By 2015, the company has major U.S. expansion goals. “The U.S. currently represent around 10 percent of our business. Down the road, it could represent 20 to 25 percent,” Poncet noted.
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