Topshop is launching a holiday campaign featuring actress and fashionista Kate Bosworth. The campaign starts tomorrow with the release of a music video on YouTube called "Winter Wonderland" starring Bosworth. All of Bosworth's makeup and will be avaible for purchase immediately on Topshop.com.
Fans can also be put on a wait list to buy the burgundy sequined dress and pumps also designed by Bosworth. The items will go on sale in February in conjunction with Topshop's LA store opening.
In addition to YouTube, the "Winter Wonderland" music video will be featured on Topshop’s website, on large screens in their flagship stores and on digital billboards. Check out iTunes, Shazam and Spotify to purchase the song for 69 pence.
Topshop has had great success using social media to sell products. In September, two million people watched the livestream of its S/S 2013 London Fashion Week show. Viewers were able to purchase makeup as well as select apparel and accessories while they were watching the livestream.
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