More than 2 million people around the world watched as Topshop broadcast their London Fashion Week show on their website and twitter page, in addition to showing it on large screens at their flagship store in Oxford Circus in London.
Topshop created a lot of buzz in the days leading up to the event, promising a personal and shoppable experience. Viewers were able to click and browse on outfits they liked coming down the runway and even purchase accessories that would be delivered in under 8 weeks, long before they hit the stores in January!
Justin Cooke, chief marketing officer at Topshop, tweeted looks that sold out within an hour using the screen-shot sharing tool they created with Facebook for the event.
Missed the show? Click here to view!
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