Tilth Beauty Redefines Skin Care

Over four centuries ago, William Shakespeare asked, "What's in a name? That which we call a rose would by any other name smell as sweet." In the case of the new skin care line, "Tilth," launched by former Elizabeth Arden vice president Anthony Vargas, the name delivers savvy consumers a message about purity, quality, and the relationship between how we choose to view our relationship with the Earth-and sustainable beauty.

"Tilth" may not be an everyday word, sparkling from the lips of consumers-yet. However, since the beginning of this century, there has been resurgence in the importance of this term. It refers to "tillage," the soil we till and cultivate. More specifically, it personifies the health of this soil. There is essential beauty in real well-being, something which no make-up can enhance, or disguise. There is also natural consumer poetry in using a product line that delivers a veritable garden of healing and nourishing ingredients to the skin. Shakespeare also wrote, "Our bodies are gardens, to which our wills are gardens."

This is a timeless statement about personal ecology. "Choice" resides within the products' visionary name. Farmers who speak about enjoying "good tilth" have cared for the soil meticulously. We can put junk food into our bodies and reap the results. Skin care products are absorbed into the skin and become part of us. Junk and downright toxic ingredients can accumulate in the body over time and yield physically devastating results.

Also integral in the company's name are the concepts of thoughtfulness, intelligence, and an encouraging future. Consumers of this line will want to know every detail about it, from its scrupulous production, to the green and sustainable packaging. They will experience beneficial ingredients, such as:

• the aromatherapeutic boost of tangerine-energizing and cheering;
• the tingling freshness of marine ingredients , such as wakame, and brown algae;
• encapsulated Retinol, shown to improve skin elasticity and diminish wrinkles;
• Vitamins C and A, which encourage collagen production; and
• Flower Fractions, such as Rutin, which comfort irritated skin and capillaries, and are great for banishing redness.

What's not in this trailblazing, heirloom name? Plenty! The line is free of:

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