The US Is Not Cool Enough for Kate Spade Saturday

Kate Spade Saturday, the new little sister brand to Kate Spade, opened its first store in Japan. the country's second largest market to the US. The choice of the debut location says a lot about Saturday's goals. Per Kyle Andrew, senior vice president, brand director at Kate Spade Saturday:

"It's sending a signal about who we want to be. We want to be known to be forward. We want people to get excited about it. The Japanese are known for being very forward and kind of modern in their tastes."

According to WWD, the company is in the process of looking at "potential locations for the brand's first U.S. store, possibly in New York or Los Angeles, and it is looking at other Asian markets but 'nothing is solid.'" While we wait, there's always the internet.

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