The Beauty Lounge Doubled in Growth

The Beauty Lounge has doubled in growth since opening for business 2 years ago.  The catalyst for growth has been it's eCommerce operation which has grown from only two products to an expansive array of over 200 products from top quality brands.

The expansion to ecommerce came as The Beauty Lounge quickly felt the limits of only offering beauty therapy services to locals in the Takapuna region on Auckland's North Shore.

Hannah Cadness, Director of The Beauty Lounge says the scope for growth in a small pocket of the country was limited.

"We quickly established ourselves as one of the most popular Beauty Therapy salons on the North Shore, however just as quickly we felt the constraints of only offering services to local customers."

Those constraints were soon lifted when The Beauty Lounge added an eCommerce website to their marketing strategy. With the launch of their eCommerce website in December 2011, The Beauty Lounge opened to the rest of New Zealand and what started as a limited product offering has now grown into a comprehensive range of products.

Cadness spoke about the rapid evolution of The Beauty Lounge's product range as being "pretty basic at the start, but we've listened to our customers and sourced products from some of the best and most respected brands in the business. We now cater to a wider audience which has increased our brand awareness and footprint in a hugely competitive market".

The Beauty Lounge have just added Ecoya to their range. According to Cadness, the preimium candle and skin care products on offer from Ecoya are already proving to be a huge hit with her customers. "Ecoya is such a popular brand and people love the natural ingredients used to make the delicious smelling fragrances".

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