Banana Republic is about to launch their third Mad Men capsule collection, featuring crisp styles inspired by AMC's hit drama Mad Men. Designed with the show's Emmy-winning costume designer, Janie Bryant, the new Mad Men Collection debuts Wednesday in stores and online.
The collection follows where we left off last season as the characters navigated through the iconic and turbulent 1960's. So expect lots of 60's mod! Mad Men returns for a sixth season with a special two-hour premiere on April 7 at 9 p.m. ET/PT.
"I think we were already feeling a little bit of that '60s vibe coming through from a trend point of view, between color and pattern, and even the shorter length (of hemlines)," says Simon Kneen, Banana Republic's creative director and executive vice president of design. "It felt easy to translate. For us, it didn't feel unnatural to go that way; it felt very like a very easy, natural fit."
When asked about Bryant, Keen had this to say: "She always brings such amazing inspiration for us to work from. She'll do her research, she'll bring in some of the pieces from the series, she'll talk about the characters. She'll talk in-depth about why details are so important related to the characters. And all this is amazing inspiration for myself and the design team to work from, so we need Janie. It's not like we can work in a bubble on this."
Gingham shell and capris
"The whole geo thing, from a prints and pattern, up until that point, everything was very natural and floral, almost pictoral. And, then the whole influence of space travel, modernism, modern design, cubism, Mondrian, all of those modern paintings and artists were very influential in the late '60s in the design. Later, they got into psychedelia with the drugs and etc., and everything got paisley, but before, there was that moment when geos were extremely important from a fashion point of view."
Blue and green geo shift dress, $130