SizeMob Releases Mobile App

SizeMob, a social fashion site and tool for smart shoppers and fashion-forward individuals, announced it is now available at www.sizemob.com AND a mobile app in iTunes. SizeMob is a revolutionary advancement in the shopping and fashion industry-it is the first of its kind to uniquely provide users the means to share their clothing sizes and brand preferences with significant others, friends, family and other SizeMob users with similar style preferences.

SizeMob users can create their own personal profile, or trunks, and select their sizes for multiple types of garments including pants, tops, blouses, bottoms, shoes, intimates, hats, accessories and dresses. Then, users can input their preferred brand for each garment type and share their trunks with the public, Facebook friends, and other SizeMob users by using specific profile access controls and portals. Users can also add additional profiles to their own closet to create a comprehensive database for friends or family. Additional sub-profiles can be made for grandparents, kids, family members, toddlers, infants and even dogs.

The SizeMob site takes style sharing one step further by allowing users to capture and add their favorite clothing, accessories and looks from any online retailer with SizeMob's simple "Trunk this" toolbar button. With only a few mouse clicks, users can pin images from any website to a "trunk" located within their profile. Each user can then share their trunks with other users, enabling them to exchange style ideas and tips, contribute to an evolving fashion community and stay ahead of the style curve.

"SizeMob is more than just a social apparel/fashion sharing site or app-it improves the way we approach shopping all together. Through an easy-to-use interface, SizeMob creates a more productive shopping experience and enables fashionistas to showcase their favorite styles on a virtual runway," said Vagish Kapila , founding investor and chief sizing officer at SizeMob. "SizeMob ensures that customers get the style and brand they want, the right size, the first time, eliminating the need for returns or exchanges. According to the National Retail Federation, in 2011 alone retailers saw close to $45.6 billion in returned merchandise. With SizeMob, retailers can achieve peace-of-mind knowing shoppers are making more informed purchases, customers are more satisfied and revenues remain high."

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