Shopbop announced it plans to launch a menswear retail website early next year. A Shopbop spokeswoman told WWD that the site would be "both approachable and serve as a destination to educate and engage guys on fashion and style. While others are serving the fashion converted or the super straightforward, we believe there is an opportunity to serve the guys who live in between these polarities."
The target customers are "modern, cool guys who are looking for the fashion that works in his individual style." Expect to see options from designers like Rag & Bone, BLK Denim and John Varatos.
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