Shop It To Launches Shop It To Me Threads

Related: Shop It To Me, Apparel, Accessories

Shop It To Me, the online personal shopping assistant, unveiled Shop It To Me Threads. Shop It To Me Threads is a breakthrough in personalized shopping, enabling clothing shoppers to customize their shopping experience and create an individualized landing page to which they can return daily for the latest updates in their personal shopping world.

Like a great personal shopping assistant, Shop It To Me Threads lets shoppers follow anything apparel-related they care about--any fashion trend, designer, brand, retailer, type of item, expert-curated list or combination of facets--as a Thread. More than 10,000 combinations are possible. In addition, shoppers can set a maximum price on each Thread--such as "Michael Kors Bags and Shoes under $250," "Pencil skirts under $100," "Celeb stylist Annie Ladino's faves" or "Best of J. Crew sale under $150."

Shop It To Me updates each member's Threads daily with the best item matches from more than 150 leading online retailers, including department store sites, specialty retailer sites, online boutiques and outlets. When users visit their Threads landing page, they get a personalized snapshot of what's new and notable that day, including new markdowns, deep discounts or unusual amounts of inventory on things they love.

Shoppers can keep preferences fresh by adding or removing Threads with one click, changing a Thread's criteria such a maximum price, and getting suggestions for other Threads that are popular among members with similar tastes.

"Retail's best shopping associates don't just watch you from afar and then guess what you want, nor do they ambush you with what your mom or friend just bought," said Charlie Graham, founder and CEO of Shop It To Me. "The best personal shoppers invest in knowing you individually, so they can cherry-pick just those items you really want to see. Shop It To Me Threads succeeds because of our focus on 'getting you' as an individual."

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