Shoe Brand Joy&Mario to Debut in U.S. Market

Joy&Mario Footwear Inc will make its debut in the U.S. market with its Joy&Mario and J&M Footwear lines. The 2013 Spring/Summer collections will showcase American-inspired designs with a European flair.

A subsidiary of JiYou Shoe Company, China's leading canvas shoe manufacturer, Joy&Mario Footwear Inc plans to enter the Los Angeles, San Francisco and New York markets, as well as other major cities in the United States. With its higher-end Joy&Mario label and everyday J&M Footwear label, the company intends to bring its contemporary footwear to the young and trendy. Both labels offer unique lines of canvas shoes that blend style, value and comfort for the fashion conscious. Unique textiles and high-quality materials from all over the world are inherent in the footwear collections.

Joy&Mario Footwear Inc's parent company, JiYou Shoe Company, owns and operates its own manufacturing facilities in Fujian, China, thereby maintaining full control over production and quality.The company employs ethical business practices and conforms to stringent manufacturing standards.Their manufacturing process makes use of sustainable materials and methods.Joy&Mario Footwear Inc's collections encompass years of Chinese craftsmanship, experience in Western shoe-manufacturing practices and an understanding of Western aesthetics.

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