Sexy Hair Concepts Joins Battle of the Strands as Exclusive

Vegas Beauty Unbound, producers of the epic salon competition, Battle of the Strands 2012: Xtreme Beauty, has announced that hair care pioneer and industry leader Sexy Hair Concepts LLC has agreed to become the exclusive hair styling sponsor for the battle finale.

Sexy Hair will provide its full line of styling and finishing products to the 5 remaining teams who will go head to head for the title of the most extreme salon at the Joint, Hard Rock Hotel & Casino Las Vegas, on October 22. The company has also appointed Rafe Hardy, Sexy Hair Artistic Creative Director to be among the panel of Judges with renowned fashion designer Nick Verreos, and others soon to be announced.

Widely known for its “big red can”, Sexy Hair Concepts® LLC is one of the fastest growing hair care companies in the industry offering six hair care lines that address the needs of every hair type, texture, length and lifestyle. Its nearly 70 solution-oriented products do exactly what their names say and feature eye-catching packaging that’s instantly recognized all over the world.

“Our competition is about style, innovation, fashion and a little bit of naughtiness,” notes Elena Long, Communications Director for Vegas Beauty Unbound. “Sexy Hair products will free our competitors to take their creations to the most extreme level as we crown a winner and welcome the next generation of beauty, style and fashion.”

For more information on all Sexy Hair products and where to find them, visit the website at http://www.sexyhair.com or call (800) 848-3383

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