Sears Optical Goes Online Kardashian Kollection Eyewear

Related: Kardashian Kollection, Accessories, Sears

Sears Optical announced the launch of their online boutique with Kardashian Kollection Eyewear. The collection has proven to be extremely popular at retail locations nationwide since its debut in July 2012, leading Sears Optical to offer the stylish eyewear online.

The Kardashian Kollection Eyewear is inspired by Kim, Kourtney and Khloé Kardashian's individual styles. The exclusive prescription-ready eyewear from Kardashian Kollection offers both eyeglass ophthalmic and sunglass styles.

The online boutique will offer eight Kardashian Kollection Eyewear pieces in six color ways. The collection will offer round, square and cateye frames available in black, brown, tortoise shell, gold, silver and nickel to appeal to a variety of shopper tastes. All sunglasses will be sold with a non-prescription sun lens with UV protection, featuring clear plastic anti-reflective lenses.

"The addition of the Kardashian Kollection Eyewear to stores nationwide has appealed to both new and existing customers. We're thrilled to make the collection accessible to more shoppers," said Lana Krauter, President of Sears Apparel and SVP of Sears Holdings. "Providing an option to purchase online was essential in ensuring the availability to reach the Kardashian brand fan base."

The Kardashian Kollection Eyewear sunglasses will retail for $99.99 and the eyeglass styles will retail for $119.99. The Sears Optical online shopping boutique will provide free domestic shipping and, for a limited time, offer a free eyewear case with every purchase. The collection can be viewed and purchased at http://SearsOptical.com/kardashian.

Please visit the Sears Optical Kardashian Kollection Eyewear online boutique at www.searsoptical.com/kardashian or view the product line at ShopYourWay. You can check out more Kardashian Kollection styles at http://www.searsStyle.com.

ABOUT SEARS, ROEBUCK and CO.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services and is part of ShopYourWay, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through its Sears-branded and affiliated stores in the United States and Canada. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 15 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.