The entire Fifth Avenue flagship comes alive with a dramatic light show projected onto the building, Snowflake Spectacular. Snowflakes, dancers, gifts and a Yeti interact on the façade of the New York flagship store through state-of-the art projection technology.
The show will utilize a custom-built 6-projector system and unique musical score designed to bring the story of the Snowflake & The Yeti. The technology is made possible through accurately mapping the landmark building's details into a computer and creating a vivid 3D projection that can appear to change the features of the building itself.
The Fifth Avenue windows will also incorporate the Snowflake and Yeti story through the journey of a fashionable holiday fantasy. Extending the length of Fifth Avenue, the holiday windows will be a block's worth of celebration.
This year, the holiday windows are brought to you by MasterCard and Acer.