Rodeo Drive Walk of Style Inducting Bulgari in December

Nicola Bulgari is the grandson of Sotirio, a talented silversmith who founded Bulgari after emigrating from his native country, Greece. Together with his brother Paolo, Mr. Bulgari was introduced to the family business by his father Giorgio in the 1960's.

A keen coin collector, Mr. Bulgari gave a substantial contribution to one of the company's major and most successful aesthetic trends of those years– the creation of jewels including such ancient coins.   He thus continued a well-established classical tradition while obtaining completely modern and original results. He played a crucial role in the development of modular jewelry, or jewels that are wearable, flexible and recognizable – jewels that can be a part of everyday life.  This revolutionized the jewelry industry in the 1970s and 1980s, and made Bulgari’s modular designs some of the most copied jewels in the world.  These days Nicola spends an extraordinary amount of time choosing the magnificent colorful gemstones that make up the Bulgari High Jewelry collection. 

Bulgari joins previous Rodeo Drive Walk of Style^® honorees Diana Vreeland, Missoni, Iman, Fred Hayman, Princess Grace (Kelly) of Monaco, Cartier, Valentino Garavani, Manolo Blahnik, James Galanos, Gianni and Donatella Versace, Salvatore Ferragamo, Edith Head, James Acheson, Milena Canonero, Herb Ritts, Mario Testino and Tom Ford.   Giorgio Armani was the first recipient in 2003.  Honorees are selected by an independent committee comprised of media, celebrities, past honorees and academics in the worlds of fashion and entertainment.

Created by the late sculptor Robert Graham and standing 14-feet tall at the intersection of Rodeo Drive and Dayton Way in front of Two Rodeo, "Torso" serves as the symbol for the Rodeo Drive Walk of Style^®.  Two Rodeo Drive is situated in the heart of Beverly Hills' world-renowned shopping district and offers a diverse selection of 26 luxury boutiques and restaurants.

About Rodeo Drive

Rodeo Drive, internationally recognized as the intersection of fashion and entertainment, is a unique destination for both Southern California residents, as well as visitors from around the globe. The more than 100 distinguished retailers all help create an unparalleled atmosphere only found on the three blocks of this famed street.  For more information about Rodeo Drive and the Rodeo Drive Walk of Style^®, please visit www.rodeodrive-bh.com.

Please follow the event on Twitter at #RodeoDriveWOS and find us on Facebook at RodeoDriveBH.

About BVLGARI

Today part of the LVMH Group, Bulgari was founded in Rome in 1884 as a jewellery shop and progressively imposed itself with its magnificent jewellery creations, emblems of the Italian excellence. The international success made the Company evolve into the current dimension of a global and diversified player in the luxury market, with a store network in the most exclusive shopping areas worldwide and a portfolio of product and services ranging from jewels and watches to accessories, perfumes and hotels.

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