Rodarte Collaborates with Starbucks

I popped into a Starbucks today to see what LA-based designers, Kate and Laura Mulleavy of Rodarte, created for the coffee chain.  When I think of Rodarte I think whimsical and highbrow.  I definitely don't think mainstream and commercial.   

"What was really exciting was working with a brand that has such a signature visual identity and culture. Everyone recognizes the Starbucks logo. Laura and I immediately immersed ourselves in trying to find a way to play with that visual culture and reinterpreting it. It was interesting to start from something that was very iconic and known—and with products, not clothing. As a clothing designer, you think about what you're making, not what you're putting on it. We had to have a concept that we could build product out of instead of just saying well, we have an idea for a collection and this color represents that and playing with silhouettes. You have to get your point across on top of a card."

Related Links

BWW Reviews: FLASHDANCE Splashes Down on the OC by Michael L. Quintos - May 18, 2013

SEGA and Nintendo Enter Exclusive Partnership for Sonic the Hedgehog May 17, 2013

Tom O'Riordan Retired from Joe's Jeans Board of Directors May 17, 2013

Courtyard Miami Aventura Mall Debuts $2 Million, 5 Month Renovation May 16, 2013

Drake Announces Fourth Annual OVA Festival May 16, 2013