Rock 'Em Apparel Unveils Customized Nike Elite Basketball Socks for Breast Cancer Awareness Month

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Orlando based apparel company Rock 'Em Apparel launched a new line of customized pink athletic socks in honor of Breast Cancer Awareness Month. The company unveiled it's three newest designs that include two Kevin "Durantula" Durant inspired pink spider web designs, and a pink camouflage print. Each pair can be dedicated to a loved one and customized further with their initials. The socks are personalized and shipped within 24 hours of being processed. Twenty percent of the proceeds from each order are donated to the Kay Yow Cancer Fund as well as 100% of the proceeds from each dedication.

The late Kay Yow, former North Carolina State University head women's basketball coach, was a past president and founding member of the WBCA. Yow was named national Coach of the Year eight times and is a member of the Naismith Basketball Hall of Fame. She was diagnosed with breast cancer in 1987, and passed away in 2009 after facing her third bout with the disease.

"My sister Alison played under Kay's sister at Belmont Abbey College, and one of her teammates worked for the Kay Yow Cancer Fund. It seemed fitting to be able to make a personal connection between our company and someone that we all admired for her strength and passion," said Rock 'Em Apparel founder Rob Starkman. "We raised $2500 for this cause last year, as an emerging company. Our goal is $10,000 this year."

Rock 'Em launched in early 2011 when Starkman sought to bring personality to the sock by creating designs to coordinate with the newest footwear releases. "Collecting shoes is a lifestyle to me, and I couldn't stand it when I saw people wearing $200 Nike sneakers with plain white tube socks. It made sense to start making my own clothes to match."

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