Rebecca Minkoff unveiled a fully redesigned site and e-commerce experience today. The new look is very editorial and sleek. Some new features include one-step checkout, enhanced zooming capabilities and a collections section.
“Content, social media and commerce come together to provide a full 360 view into the brand for the consumer. The entire look and feel was based around that philosophy. It’s about telling the story to the consumer in an integrated fashion,” Minkoff told WWD. She added that the company will soon offer a fully optimized experience for mobile devices.
The site redesign comes in addition to the NYC flagship store slatted for Fall 2013.
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