The Ralph Lauren Corp. announced that Rugby Ralph Lauren will close both its online store and 14 locations by 2013. Rugby opened it's first store in Boston in 2005 hoping to attract the Harvard type collegiate types.
Senior editor of WWD, David Lipke, tweeted out:
The company's official statement in WWD explains they're discontinuing Rugby "in order to focus resources on higher growth, more scalable global opportunities with the core Ralph Lauren brand." So expect more Ralph Lauren "stores and e-commerce platforms and emerging merchandise categories and regions."
More Articles by This Author...
Blake Shelton & Sheryl Crow to Perform on THE VOICE Next Week
VIDEO: Full Trailer for THE WOLVERINE Released!
BWW TV: Chatting with the 2013 Drama Desk Winners- Part 1!
EA Announces Battlefield 4 for Xbox One and PlayStation 4
BWW Blog: Leah Edwards - Practice. Perform. Repeat
BWW Reviews: Blue Lapis Light's Encore Engagement of HEAVEN-EARTH-ONE is Heavenly
VIDEO: Must Watch - Mel Brooks AMERICAN MASTERS on PBS May 20!