RAPP (www.rappblack.com) is celebrating the opening of their new corporate headquarters in the heart of South Beach, at 407 Lincoln Road, Suite 11M, Miami Beach, FL 33139.
RAPP’s style setting products and watch collections, highlight their brand culture through the use of diverse materials, vibrant colors, and odd and unique shapes for fashion-forward men and women. “From the conception of an idea, to sketch, to sampling, to production and final distribution to your wrist, RAPP stays true to our reason for existence – RAPP is and will always be ‘For the Socially Strong and Beautiful,’” boasts designer and founder, Ricardo Antonio Perez.
The RAPP concept is the creation of Ricardo Antonio Perez’s vision to infuse energy, personality and design to the watch and accessories industry. Moving to Los Angeles, at a young age, Ricardo quickly became influenced by the fast and diverse cultures of the 1980s and 1990s. This creative diversity is drawn from musical genres of Alternative Rock, Hip Hop, House Music, Punk and Nu Wave, all inspiring tunes and fashion trends during these eclectic decades.
Carrying these experiences to Miami in 1997, Ricardo Antonio began working in the fashion accessory industry. He designed and launched various watch brands, making them instant international successes. During his time in Miami, Ricardo Antonio experienced the growth of the “hot” Miami culture, which included the collective European, New York, South American cultural blend; modern architectural design; sizzling South Beach nightlife and diverse fashion trends.
Finally, after many years of timepiece design expertise, world travels, fashion mavens and club nights, Ricardo created his own timepiece and accessory experience that demonstrates freedom, creativity and fun – with a unique Miami/Los Angeles edge. “What better place to launch our headquarters than on Lincoln Road, in the heart and heat of Miami Beach,” Perez said.
RAPP (www.rappblack.com) is today’s fashion-forward, style setting timepiece and accessory designer signifying a “free spirit” lifestyle. RAPP brings forth diverse creativity and functionality, along with the hip, soulful personality of this generation’s youthful international community. For sales information please call (305) 397-8428 or visit www.rappblack.com