Pretty Penny Launches With A New Approach

Pretty Penny LLC, the newest e-commerce startup targeting female shoppers, announced the launch of its online couponing solution. Pretty Penny is the first coupon application specially designed for busy young professionals and fashionistas, to eliminate the need to search for coupons and deals when they shop.

Developed with their consumer in mind, the beautifully designed browser add-on identifies the retail site a user is on, searches for coupons and deals specifically for that site, and delivers promo codes and offers in a clean, unobtrusive, and fully secure window within the user's browser. If a deal is available, the icon appears and lights up; consumers simply open it to reveal and access all the coupon codes and offers without having to leave the site they are on.

The founders were seeking to solve a problem they themselves ran into, says Jennifer Lee, designer at Pretty Penny. "Our founders often talk about when they bought a dress or a purse, and the frustration of discovering later on that there was a 20% off promotion going on that they missed. They sometimes would search the web for coupons, but with their busy schedules, it was exhausting to have to look for them and test each one to see if they worked. So they came up with the idea for Pretty Penny."

"Simplicity and design were especially important to them, because they knew women wouldn't want to use a product that looked 'spammy'. From the beginning, they insisted on ensuring beautiful aesthetics and a seamless user experience." One visit to http://www.prettypenny.com immediately attests to Pretty Penny's value of design - the look and feel of the site differ significantly from any existing coupon sites in the market.

Simple and easy-to-use, the free browser add-on is now available for Google Chrome and can be easily downloaded from the home page with a few simple clicks. Consumers simply shop as they normally do, while Pretty Penny does the work, automatically informing users of the active coupon codes for the site they are on. No pop-ups, ads, or spyware; and unlike some similar products, Pretty Penny doesn't try to install other third-party applications the consumer may not be aware of.

As the product is in beta, the team encourages users to send any feedback and comments via their help form online. Pretty Penny will soon also be available on the Firefox platform.

About Pretty Penny

Pretty Penny is the first coupon application specially designed with the busy young professional and fashionista in mind, to eliminate the need to search for coupons and deals when they shop. The beautifully-designed browser add-on automatically delivers coupons to consumers without them needing to leave the site they are on. Pretty Penny is owned and operated by Pretty Penny LLC, a Los Angeles-based company.