Addition Elle, Plus-Size
Confident, beautiful, sexy: three of North America's most recognized plus size bloggers will be showcased in a bold new lingerie campaign for ADDITION ELLE's Spring 2013 collections. The premise was simple; Addition Elle challenged the plus size fashion blogger community to participate in a lingerie shoot and share the images with their fan base and in turn ADDITION ELLE would showcase the images on their web-site and in their digital media campaign inviting fans to vote on their favourite bra. A true act of "Fashion Democracy" that will dispel any notion that sexiness is limited to a certain body type or size. This exciting collaboration offers bloggers a unique opportunity to showcase their individual personalities and styles with their existing fan bases, in addition to a wide audience across North America. The campaign launches March 7, 2013 coinciding with the premiere of ADDITION ELLE's new lingerie TV ad featuring Ashley Graham, which premieres on the March 18th.
"We are very excited to partner with these leading fashion bloggers to showcase our lingerie. This campaign is exciting first for our brand projecting a sexy, tasteful image of three daring, beautiful young women in our lingerie removing the size taboo that still exists in the fashion industry's paradigm of what is considered to be beautiful and sexy. We think this campaign is ground breaking and represents what it truly means to be a Showstopper beauty", explains Roslyn Griner, Vice President of Marketing and Visual Presentation for ADDITION ELLE.
A RENOWNED PHOTOGRAPHER + 3 DARING BEAUTIFUL WOMEN
What do Sarah St-Fleur (Queen Sized Flava) Karyn Johnson (Killer Kurves) and Nadia Aboulohsn (My Fashion Blog) all have in common? Hailing from Montreal, Toronto and New York, these fashion bloggers share their passion for fashion and the confidence and style that comes from feeling comfortable and beautiful in their clothes.
"This initiative is all about ADDITION ELLE's audience - women will be able to identify themselves in the campaign by seeing a real-world perspective of women with curves" explains Karen. The model/blogger has partnered with the brand to share her styling as a guest blogger on additionelle.com. Through regular "Karyn's Picks" postings and blog posts, Karyn will inspire our customers to be as fearless with fashion as she is. While shopping online, visitors will receive outfit inspiration from Karyn's bi-weekly style selections using ADDITION ELLE's beautiful new collection.
Nadia, a New York fashion blogger explains her support for the exciting new campaign, "I live in New York and I find there are not enough choices for plus-size consumers that are fashion forward. I want to collaborate with ADDITION ELLE since it is the place to find the perfect statement piece, like their leather peplum belt".