Photo Coverage: John Varvatos Spring Campaign

This latest John Varvatos campaign follows 17 seasons conceived by Yard and photographed by Danny Clinch, all of which underscore the brand's affinity for rock 'n' roll style-makers. Past collaborators include Paul Weller and Miles Kane, Green Day, Franz Ferdinand, Perry Farrell, Cheap Trick, Alice Cooper, Velvet Revolver, Iggy Pop, Chris Cornell, Joe Perry, Ryan Adams and Slash.

About John Varvatos

Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men's lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men's fragrances, as well as the younger, edgier John Varvatos U.S.A. Collection and Boys' line, as well as Converse by John Varvatos. The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQ's ?Designer of the Year? in 2007. The collection is distributed in freestanding John Varvatos boutiques across the U.S. - including his famed 315 Bowery boutique in New York City, formerly the seminal underground music club CBGB's - and online, as well as in better department stores throughout the world. John Varvatos can also be seen as a mentor on NBC's ?Fashion Star? which will return for Season 2 on March 8, 2013. Visit us at www.johnvarvatos.com or join us on Facebook: www.facebook.com/johnvarvatos

About Danny Clinch

An acclaimed music photographer and documentary filmmaker, Clinch has captured some of the most iconic names in music, including Cash, Springsteen, Dylan and Tupac, just to name a few. The organic feel and texture of his work lets the subjects breathe and the music flow. His work has appeared in such publications as Vanity Fair, Spin, Rolling Stone, GQ, Esquire, the New Yorker and the New York Times Magazine, and his photographs have appeared on hundreds of album covers.