Penélope Cruz New Face of Loewe

According to WWD, Penélope Cruz will be the new face of Spanish leather goods firm Loewe.

The Academy Award winning actress has signed a three-year deal with the Madrid-based house.  Her contract begins with Cruz starring in their 2013 advertising campaign.

“Penelope is Spain’s most famous woman. For us to collaborate feels right and natural,” said Stuart Vevers, Loewe’s British-born creative director.

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