Pay It Forward Apparel Making Small Steps for a Big Difference

Pay It Forward launched a new t-shirt design that is catching the eye of many millenials. The company's turquoise "Small Steps Big Difference" promotes a message that, to make a difference, people just need to start with a small gesture. As with all of their other designs, Pay It Forward, uses an inspirational messages to appeal to both male and female millennials. Not only are PIF's customers outwardly expressing a positive message, their purchases are helping to raise money and awareness for some much needed causes.

For every shirt that is sold on their website, PIF donates 25% of the sale to one of the twelve non-profit organizations that it represents. Each organization represents a different cause, making it easy for customers to find an organization that represents a cause close to their heart. While of the causes are different, all of the organizations featured on the PIF website do have one thing in common, they all have exceptional financial track records. Pay It Forwards main requirement when seeking out new non-profits to partners is to make sure that the NPO is using an above average percentage of their budget to support the cause that they represent. According to the company, this vetting process is an essential step to being able to support effective and sustainable positive world change.

PIF Apparel's latest design, "Small Steps Big Difference" features a unique design for men and women on a high quality combed cotton/jersey blend t-shirt. The short sleeve scoop neck for women, and traditional crew neck t-shirt for men, are both extremely soft to the touch and have gotten great reviews by customers that have already gotten their hands on it. This one of a kind shirt features a slick graphic design, one that deserves a double take.

"Our 'Small Steps Big Difference' tee really is an expression that anyone can make a difference. No matter how small a contribution, if you do something, then you are helping to better that which you are passionate about," states PIF founder Matthew Moses.

The shirt can be found along with several other charitable t-shirts at PIF's online store. The shirts typically sell for around $23, and customers are able to support a different organization for each item that is purchased. The company hopes to introduce 10-15 new designs this year and have plans to take a more cause specific approach going forward.