Online Beauty Store eNail Expanding to Keep Up with Demand

eNail Supply has been experiencing a huge growth in demand for its range of Essie beauty products for hands, feet and nails. In response to the high level of customer orders in the last few months, management are set to further expand the business by increasing the product range, thereby offering a huge selection to their customers.

The company already had to adjust their warehouse and distribution facilities to ensure they can comfortably store the expanded Essie nail polish range of products, which now needs to be stocked in plentiful supply to meet demand.

eNail Supply CEO, Sudeep Arya said: "According to our most recent sales figures, Essie Nail Polish and all the Essie nail polish on sale in our store have become a most sought after brand for the beauty professionals and fashion conscious who make up our customer base. We believe Essie's popularity amongst celebrities has influenced this unprecedented increase in sales. We had to respond by increasing the choice of Essie nail polish on sale."

eNail supplies have increased their line to include the entire range of Essie nail polish, which is regarded by professionals in the industry as the best glittery and glamorous range. And the company reports that customers can't seem to get enough of the Essie nail polish discount . All the Essie shades are proving to be extremely popular. The company reported pre-Christmas stocks are moving faster than they anticipated. The company use their detailed sales figures and invaluable customer feedback to gather data on the most popular brands. This information is collated and provides management with the regular reports they need in order to keep their finger on the pulse of what is popular in the nail beauty industry. It was as a result of this important data that the company decided to increase the numbers of Essie nail polish discounts that they offer.

They are also planning an Essie nail polish sale to promote the expansion. Whilst eNail Supply are dedicated to being constantly aware of the changing seasons, styles and trends in fashion, they are equally determined to ensure their customers receive the best value and service possible.

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